Smile.
A website operator will be able to understand your biological and psychological context as well as they do your geographic context today, all via a simple API.
Web 8 feels uncomfortable to us, because we're far removed from it. But it will feel normal to its audience, because we will have been creeping towards it all along.
It will reveal itself to you based on whether or not you are worthy.
Who you are as a person will dictate your importance.
But only based on someone else's criteria.
Smile. The future's coming, whether you like it or not.